Our Goal

We shine a light on the best new products and ideas that make life better for dogs across Europe.

Our goal is to celebrate the smart people and companies creating safer, greener ways to care for our pets. By recognizing these innovations, we help both dogs and their owners live happier lives.

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Our Story

We started our journey during lockdown in 2021, when a group of vets, pet industry experts, and researchers joined forces with a shared vision. Despite the challenges of those times, we created something special – bringing together expert judges from across Europe to spot and celebrate the smartest new ideas in pet care.

Our first online ceremony highlighted three groundbreaking innovations in keeping dogs healthy. Since then, we’ve grown bigger and better. Today, we run three different award categories, each celebrating unique innovations that make pets’ lives better.

Innovation in Disease Prevention

Honoring breakthrough ideas that keep dogs healthy naturally

Breakthrough in Dog Health

Recognizing the newest advances in veterinary care and treatment

Dog Owners Choice

Celebrating smart solutions that make life better for dogs and their owners

Our Selection Process

Our selection process reflects the highest standards in evaluating pet care innovations. Led by a distinguished panel of veterinary professionals and research scientists, we conduct thorough assessments of each submission through a comprehensive evaluation framework.

Our expert committee examines multiple critical aspects of each innovation: documented clinical effectiveness, manufacturing standards, safety certifications, and validated real-world outcomes. This rigorous analysis includes reviewing clinical trials, safety documentation, and quality assurance protocols to ensure each potential winner meets our exacting criteria.

We maintain strict objectivity throughout our evaluation process, focusing solely on verified scientific evidence and documented results. Our goal is to identify and recognize only those innovations that demonstrate genuine advancement in pet care while adhering to the highest standards of safety and efficacy.

Clinical Effectiveness

Verified effectiveness through veterinary trials

Product Innovation

Innovative technology development and application

Safety Validation

Comprehensive safety testing beyond regulatory industry requirements

Manufacturing standards

Advanced manufacturing standards and european quality assurance

Real-World Results

Documented results from extensive dog owner testing

Awards Granted in 2024

European Dog Owners Association Award 2024: Breakthrough Solutions in Joint Disease Prevention

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European Dog Owners Association Award 2024: Advanced Solutions in Veterinary Medicine

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European Dog Owners Association Award 2024: Pet Parents’ Choice in Innovation

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